Unsolicited Yahoo Logo #31March 4, 2014 By Dr. Pete
Have you ever finished rebranding your company and thought: "That was so much fun, I wish I could do it 30 times!" That's what Yahoo did last fall, when they released a new logo every day for a month. They finally landed on one of the most underwhelming redesigns of 2013:Apparently, this was the result of a lot of sciencey planning, but most of us just thought "Inner bevel? Seriously?" In Yahoo's defense, the new design was based on important considerations, like this one:
Our last move was to tilt the exclamation point by 9 degrees, just to add a bit of whimsy.I think we can all agree that nothing says let the good times roll" like a 9° tilt. Like many people, I've spent months thinking I could do better. Unlike most people, I don't have the good sense to ignore that impulse. So, let's get to work...
Yahoo's Brand MessageFirst, I think we have to distill Yahoo's brand message. If Yahoo could only shout one thing from the rooftop, and if they had just been injected with some kind of truth serum before they climbed up to that roof, I think that message would be:
Guys, we're still relevant! Guys?Sorry, Yahoo, but it's time for some tough love we've kind of forgotten about you. I mean, we know you still exist, but when someone asks "Do you Yahoo?", that person has mostly likely just stepped out of a DeLorean with Doc Brown.